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How might we... (HMW) (deutsch: Wie können wir.. (WKW))

The "How might we..." method (HMW) is a creative ideation technique in which the team works collaboratively to explore solutions to a specific challenge or question.

Organisation

  • Duration
    Short (up to 30 minutes)
  • Complexity
    Medium
  • Group size
    3 to 15 persons

This activity is suitable online.

Description Long

“How Might We” questions – often known as the classic method in Design Sprints – involve reframing a problem identified through research or interviews as a challenge. This is done by reformulating the issue into a sentence starting with “How might we…?”. Phrasing it as a challenge makes the problem feel more approachable and solvable. The use of “we” also fosters a sense of shared responsibility and team spirit.

Participants individually generate ideas in response to this question using Post-its. These are then collected on a shared whiteboard and grouped into overarching themes such as “participant selection”, “tools”, and others. The themes vary depending on the range of ideas contributed.

Preparation

  • Identify the problem through research, interviews or observations.
  • Provide sufficient materials: Post-its, pens, a flipchart or a digital whiteboard for online meetings.
  • Define clear roles, such as a facilitator and a timekeeper, to guide the process.
  • Set up the space or digital platform to ensure all participants can actively contribute.

Execution

  1. The facilitator explains the method and the process.
  2. The findings from the research or interviews are shared, followed by a discussion to define the main problem.
  3. The group collaboratively formulates the “How might we…” question.
  4. Each participant individually writes down ideas on Post-its.
  5. The collected ideas are categorised and discussed as a group.
  6. The group selects the most promising ideas and discusses possible next steps.

Hints from experience

  • In larger groups, participants can be divided into smaller subgroups, each working on a specific “How might we…” question.
  • For online sessions, digital tools such as Miro or MURAL can be used to keep ideas visible and organised.

Tools list

  • Flipchart or Whiteboard
  • Sticky notes
  • Writing utensils, pen, pencil

References

"5 Design Sprint Methoden für den Alltag im Büro" – Sprintbetter Blog