SWOT is an analysing and innovation tool, for business or industry, but it could also be applied in-group or individually on very broad areas of application. This technique was developed by a research group including Robert Steward, Mariod Dosher, Otis Benepe, Birger Lie and Alber Humphrey in 1960's. The SWOT analysis facilitates discovering opportunities for new efforts or solutions to problems in complex situations in order to make decisions, and identify alternatives in the context of possible threats. This method outlines where change is possible and reveals strengths and weaknesses that can help to identify priorities as well as possibilities. The SWOT method can also be used, to improve and refine on-going plans and reveal new opportunities with wider avenues.
As you consider your analysis, be open to the possibilities that exist within a weakness or threat. If your retreat or meeting draws several groups of stakeholders together, make sure you mix the small groups to get a range of perspectives, and give them a chance to introduce themselves.
Ctb.ku.edu,. Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Retrieved 6 August 2015, from http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main
Humphrey, A. (2005). SWOT analysis for management consulting. SRI Alumni Newsletter (SRI International), 1.
Pelz, W. SWOT Analyse: Beispiele, Geschichte und Tipps zur Umsetzung. Retrieved from, http://www.wpelz.de/ress/swot.pdf
SWOT Analysis Activity. Retrieved from http://www.nwlink.com/~donclark/leader/SWOT.html