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What do phases, colours and methods mean?

Systematic research into creative processes began in the 1970s. It was recognised that designers' creative processes always follow a similar, unique or cyclical path of thought. These findings were summarised in the Design Thinking method, which is still known today and was first taught at Stanford University in the 1980s. 

Design thinking is characterised by six clearly delineated phases: Phase 1: Understanding the problem, Phase 2: Observing needs, Phase 3: Defining the challenge, Phase 4: Developing ideas, Phase 5: Creating prototypes, Phase 6: Testing prototypes.
 

If the phases are visualised, different colours are used to represent these phases. Design thinking also includes a phase of divergent thinking, in which as many ideas as possible are generated in an opening phase, and convergent, closing thinking, in which ideas are reduced and solutions are developed and selected. In addition, methods were identified that are more suitable for the opening phase to generate many ideas or in the closing phase to develop and select solutions.

When people are aware individually and as a group of which phase they are in the creative process, more clarity and depth is created. According to Otto Scharmer's Theory U, four levels of attention and listening are the appropriate means of moving from the surface of what is already known to the deeper layers of the unknown, the creative field. According to Scharmer, this is the only way to enable change and something truly new.

Design Thinking and Theory-U were merged eclectically and application-orientated as the guiding principle of rcc and for the implementation on this platform. This means that you can not only use opening and closing diamonds with clearly differentiated colour phases for innovation workshops, but also for your personal resource management projects, for (inter)connected media projects and also open projects.

In the create course of the web-based training, you will receive tips and instructions on how to promote your own creativity and that of groups and how to better immerse yourself in the creative field in order to significantly increase the probability of future innovations.

«We can change reality by changing the inner place from which we act.»
Otto Scharmer, 2009