Description Long
In 1994, the Disney Creative Strategy was observed, formalized and developed by Robert Dilts based on the innovation process of Walt Disney for creating unique and timeless movies on screen. In this method, the three stage thinking mode helps to build parallel thinking ability in order to create, assess, criticize and solve problems. This creative process bridges the gap between fantasies and reality, and therefore unlocks the mind's ability to create new ideas and solutions for existing challenges. Although the solutions may not be feasible in reality, Disney's creative strategy method aids to set a viable layout between dreaming and reality stage.
References
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Dilts, R. (1994). Strategies of genius. Capitola, CA: Meta Publications.
Elmansy, R. (2015). Disney's Creative Strategy: The Dreamer, The Realist and The Critic - Designorate. Designorate. Retrieved 5 August 2015, from http://www.designorate.com/disneys-creative-strategy/
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