Catchwords attract attention and stimulate the recipient's mental processes that call for emotional reactions and associations. The catchword-method activates creative processes by generating random terms. It enables casual association and the ability to make new associations. The method uses time pressure and a playful contest between the participants, to help them overcome critical thinking and to foster their ability to make spontaneous and free associations. To do so, you name a catchword and let the participants write down as many terms as they can think of, within 30 seconds.
Choose the catchwords in a way that allows easy association, e.g. nature, holiday.
http://www.innovationsmethoden.info/methoden/reizwortmethode
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