The purple cow used by Milka, a rabbit with antlers or Eni’s six-legged dog would all be considered disruptive images. They are absurd and partially paradoxical; that is why they create a new sense. Disruptive images are particularly useful for surreal applications, and they stimulate out-of-the-box thinking. This method is suitable, both for products, and for activities and processes.
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Author: Thomas Duschlbauer; Title: Der Querdenker: Das Toolkit mit 30 ausgewählten Methoden (German); ISBN: 9783907100639
