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Image Interpretation (deutsch: Bildinterpretation)

This method harnesses the visual power of images to spark creative ideas and new perspectives. By analysing images related to specific keywords, participants gain inspiration and fresh food for thought.

Organisation

  • Duration
    Short (up to 30 minutes)
  • Complexity
    Simple
  • Group size
    1 to 10 persons

This activity is suitable online.

Description Long

Participants search for images on www.google.ch using predefined keywords. Each participant presents their selected image and explains how it relates to the question at hand. The group then discusses which new perspectives or ideas have emerged from the images.

Preparation

  • Choose keywords that match the topic
  • Ensure internet access is available

Execution

1. Each participant is assigned a different keyword.

2. They enter their assigned keyword into Google Images (www.google.ch) and select one image per keyword. Each image is then described in detail by the participants, using the following guiding questions:

  • What do you see in the image?
  • What colours can you identify?
  • What is the mood of the image?
  • What emotions does the image evoke?
  • How do you interpret the image in relation to the question at hand?

3. Afterwards, each participant chooses one image to present to the group.

Hints from experience

  • For visualisation purposes, it can be helpful to print out the images and display them on the wall.
  • Participants should be encouraged to take a closer look even at seemingly ordinary images, as unexpected associations often emerge.

Tools list

  • Computer/Laptop
  • Internet access
  • Paper and pencil

References