Description Long
In the NAF method, solutions are analysed based on their uniqueness (new), attractiveness (appealing), and functionality (feasible). You should rely on your gut feeling during this process. To select ideas, they are rated on a scale from 1 to 10. The following questions are used to evaluate the ideas:
- Uniqueness: How unique is the idea? If it isn’t unique, it’s probably not very creative.
- Attractiveness: How appealing is the solution? Does it truly solve the problem, or only partially?
- Functionality: How easy is it to implement? It may be an attractive solution, but is it truly feasible?
The following points should be considered after the selection:
- If an idea is neither new, attractive, nor feasible, its implementation will likely be disappointing.
- If an idea is new, attractive, but not easily implementable, it should be investigated further. Creative solutions might be found to improve its feasibility.
- If the average attractiveness score of an idea is higher than 5, it should be considered for further evaluation. Additional research could increase the value of the idea.
References
Aaen, I. (2012). Idea generation.
Kowaltowski, D. C., Bianchi, G., & De Paiva, V. T. (2010). Methods that may stimulate creativity and their use in architectural design education. International Journal of Technology and Design Education, 20(4), 453-476. Retrieved from https://www.academia.edu/527010/Methods_that_may_stimulate_creativity_and_their_use_in_architectural_design_education
Mycoted.com. (2007). Creativity and innovation, science and technology: Tools, techniques books, discussions. Retrieved 9 August 2015, from http://www.mycoted.com/NAF
Prince, G. (2012). The Practice of Creativity. Williamsville, VT: Echo Point Books & Media.
Rebernik, M., & Bradac, B. (2008). Idea evaluation methods and techniques. Institute for Entrepreneurship and Small Business Management, University of Maribor, Slovenia.
Skillsconverged.com. Decision Making: The NAF Technique. Retrieved 3 August 2015, from http://www.skillsconverged.com/FreeTrainingMaterials/tabid/258/articleType/ArticleView/articleId/1034/Decision-Making-The-NAF-Technique.aspx