Description Long

In the “Buying Ideas” method, participants put ideas to the test by considering which ones are so appealing that they would be willing to spend money on them. Instead of simply assigning scores, they simulate a realistic decision-making scenario using “play money”. Each idea is presented in turn, and participants distribute their available €100 (in a fictional context) among the ideas they find most promising. The method captures attention and encourages careful evaluation.

This approach not only helps to prioritise ideas but also stimulates discussion around their economic appeal and feasibility. It is particularly well-suited for workshops or team meetings where innovative ideas need to be critically assessed and selected.

Illustration

Preparation

1. Print €100 notes or use play money.

Execution

1. The facilitator introduces the method and explains the process.
2. Each idea is briefly presented by the participants or the facilitator.
3. Each participant receives €100 in play money.
4. Participants decide how much they want to spend on which idea. They may choose to invest all their money in one idea or distribute it across several.
5. The ideas are then evaluated based on the total amounts received. How much is each idea worth? Possible reasons are discussed.

Hints from experience

• Please print play money only, as copying real banknotes is prohibited by law.

References