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The Flower Method is a creative technique used to analyse, expand, and combine a central idea with other ideas. Visually represented as a flower – with one large central circle and several smaller surrounding circles – the method explores the questions “Who?”, “Where?”, “When?”, and “How?” to further develop the core idea and spark new idea combinations.
The starting point is a central idea written on a large, round sheet of paper. The idea is developed by answering the four questions “Who?”, “Where?”, “When?”, and “How?”, with each answer written on a separate smaller circle. These smaller circles are then attached to the large central circle and displayed on a blank wall. Finally, the group identifies similarities and possible connections between the answers. Once these have been identified, the core idea can be expanded and deepened.