Description Long

The method aims to overcome mental blocks and foster creative, unconventional thinking. Examples of disruptive images include a purple cow (Milka), a rabbit with antlers, or Eni’s six-legged dog. These visuals are absurd and sometimes paradoxical, but they generate new meaning as a result. Disruptive images are particularly effective when addressing abstract problems, as they stimulate “out-of-the-box” thinking. The method is suitable for use with products, activities, and processes alike.

Preparation

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• Find 5 to 10 suitable images that feature absurd or paradoxical elements – for example, animals with unusual features or surreal artworks.
• Prepare the images in a digital presentation (e.g. PowerPoint).
• Define the problem or topic to be addressed – for example, “How can we make our product more unique?”
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Execution

1. Present the aim of the method and introduce the disruptive images.
2. Participants analyse the images and formulate spontaneous associations.
3. They should then try to transfer these associations to the defined problem.
4. The results are discussed in the group, and the most promising approaches are identified.
5. The best ideas are summarised and developed into concrete next steps.

Hints from experience

• Use targeted questions such as: “What does this image tell us about our problem?” or “How could this absurdity be helpful in our solution?”
• Ensure that the images are both confusing and inspiring to effectively stimulate creativity.

Tools list

• Projector
• Computer/Laptop

References

Author: Thomas Duschlbauer; Title: Der Querdenker: Das Toolkit mit 30 ausgewählten Methoden (German); ISBN: 9783907100639