Description Long

Crowdsourcing is a creative method that connects people around the world to collaboratively solve problems, generate ideas or implement projects. Through online platforms or social networks, companies and individuals can reach and involve a large group of people. Crowdsourcing is suitable for a range of fields, including design, innovation, market research and problem-solving. The process involves several steps: first, the task or issue to be addressed is defined. Next, a suitable online platform or network is selected to reach the intended audience. The project should be clearly communicated, with details about deadlines, requirements and, if applicable, compensation. Once submissions are received, they are evaluated and analysed to identify the most suitable solution. Crowdsourcing enables access to diverse perspectives and expertise, making it particularly valuable for creative and innovative projects.

Illustration

Preparation

• Define the goal and target group, and formulate the task.
• Research which platform is best suited for the crowdsourcing process.

Execution

1. Publish the project: Share the task or project on the selected platform and clearly communicate the requirements and deadlines.
2. Engage participants: Encourage participation through social media or targeted advertising.
3. Collect ideas: Monitor the submitted proposals and respond to participants’ questions if needed.
4. Evaluation: Assess the submitted entries based on the defined criteria and select the best solution.

Hints from experience

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• Crowdsourcing is often organised in the form of a competition. Consider the available budget: what kind of compensation or reward can be offered?
• Make sure to formulate clear and motivating task descriptions.
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Tools list

• Projector

References

Y. Zhao & Q. Zhu, (2014). Evaluation on crowdsourcing research: current status and future direction. DOI 10.1007/s10796-012-9350-4