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Assumption Busting is a creative technique aimed at identifying, challenging, and reversing limiting assumptions to uncover new perspectives and innovative solutions. The method helps overcome blind spots and paves the way for fresh thinking.
The Assumption Busting method questions our everyday thought patterns and assumptions, which often unconsciously influence decisions and limit creative processes. To function more efficiently, our brain relies heavily on its ability to recognize and remember patterns. However, this reliance on assumptions can restrict our thinking, as habitual thought patterns may lead to blind spots in creative processes. Assumption Busting counters biased thinking by identifying and consciously examining underlying assumptions. It enables the brain to shift its perspective and shed new light on a situation or task.
The process begins with defining the topic or problem to be addressed. Next, all related assumptions are collected. One specific assumption is then selected and analyzed in depth. In the following step, this assumption is reversed to open up new perspectives. Using “What if…” questions, new scenarios and ideas are developed based on the reversed assumption. Finally, the results are documented and evaluated for their relevance to the original challenge.
Five Whys. (2012). Assumption Busting. Retrieved 30 July 2015, from https://fivewhys.wordpress.com/2012/02/27/assumption-busting/