Description Long

At the start, key terms or keywords essential to the challenge are defined – typically consisting of two or more words, depending on the context. In the next step, each participant receives an image, which they are not allowed to view immediately. Working in groups of three to five, participants take turns revealing their image and quickly forming a link between it and one of the predefined terms. Key associations are recorded throughout the process and collected at the end.

Preparation

• Images or postcards (at least one per person)
• Post-it notes or other slips of paper
• Plenty of pens
• Arrange tables to allow group formation.

Execution

1. Groups of three to five people are formed, with one facilitator per table.
2. At the beginning of the method, two or more relevant terms or keywords are defined to serve as the basis for associations. These terms should be clear and understandable for all participants.
3. Each person is given a randomly selected image or postcard, which they are not allowed to look at just yet.
4. One after the other, participants reveal their images and connect them to one of the predefined terms. Within a short time frame (approximately 1 to 2 minutes), a creative association must be made, linking the image to the chosen term.
5. Participants’ associations are continuously recorded on Post-it notes or a flipchart, so they can later be collected and reflected upon.

Tools list

• Arts and craft material
• Flashcards
• Flipchart or Whiteboard
• Pencils, board markers
• Sticky notes

References