Description Long

The Problem Identification Matrix is a creative and analytical tool designed to develop new perspectives on complex challenges. It uses a two-dimensional matrix: topic-related stimulus words (e.g. from a previous workshop) are listed in the first column – terms that relate to the overarching subject. The top row contains overarching problem terms that represent typical concerns or fears associated with the topic, such as “loss of control”, “isolation”, or “security breaches”. Participants then connect each term from the left-hand column with each problem term in the top row. For each combination, they consider whether a plausible problem scenario could be derived. The aim is to develop new, relevant and even provocative scenarios that deepen understanding of the issue. In a further step, participants work together to identify the most meaningful scenarios.

Preparation

• Gather relevant stimulus words from previous activities (e.g. from brainstorming sessions).
• Select suitable problem terms that reflect typical concerns related to the topic.
• Prepare a matrix with at least five stimulus words (left-hand column) and five problem terms (top row).
• Provide the matrix either as a printed A3 sheet or in digital form (e.g. whiteboard or online form).
• Make writing materials available.

Execution

1. Each participant receives a prepared matrix form from the facilitator.
2. Participants complete the matrix by forming combinations and asking themselves for each one: Can a relevant problem be derived from this? Example: A stimulus word is “dress”, and a problem term is “privacy”. The combination might result in the scenario: “Shop XY sells 3D body scan data of customers to health insurance providers for health marketing purposes.”
3. Afterwards, participants present their most compelling problem scenarios to the group. Together, the most important scenarios are selected and prioritised.

Hints from experience

• Give participants enough time to work through the task – this will depend on the nature of the problem, but should be at least 20 minutes.
• Provide an example scenario to help participants get started.
• Ideally, the set of problem terms should include a mix of technical, social, and ethical concepts.

Tools list

• Writing utensils, pen, pencil

References