Description Long

This method involves breaking down a task or desired outcome into individual steps. Then, other disciplines, organizations, or innovations are explored for ideas that could benefit the original task. Selected locations are observed, and impressions are captured through notes, photos, or sketches. Finally, the results are reflected upon, and the most promising ideas are applied to the original challenge.

Illustration

Preparation

• Create a list of the desired activities, behaviors, or emotions to be explored.
• Write down in which situations or places these can be observed.

Execution

1. Visit the selected location or context with the defined task in mind.
2. Observe actively: Pay attention to details that might be relevant to the task (e.g. processes, design, communication).
3. Document your impressions using photos, notes, or sketches.
4. Reflect: Which elements could be transferable to the task?
5. After the visit, impressions are discussed within the group, and ideas are jointly explored for possible applications.

Hints from experience

• If permission or coordination is required to visit a location, all necessary arrangements should be made before the start of the workshop.

Tools list

• Photo camera
• Paper and pencil

References

IDEO Design Kit: Analogous Inspiration – https://designkit.org/methods