Description Long

An abstract image is shown and viewed for a set period of time. Afterwards, everyone has one minute to write down everything that comes to mind in relation to the challenge. Once the time is up, the collected words or ideas are gathered, displayed for everyone to see, and explained.

Preparation

• The abstract image is intended to stimulate thoughts related to the challenge. It is either printed out and handed to the participants or projected for everyone to see using a beamer, without the participants having seen the image beforehand.
• Post-it notes should be available for participants to write down their words afterwards.
• Online: A technical solution should be set up to collect multiple responses (e.g. an online whiteboard for group input).

Execution

1. The procedure is explained in advance and the timing clearly defined.
2. Participants are given one minute to look at the image individually and let their thoughts and associations flow freely, while keeping the challenge in mind.
3. Immediately afterwards, everyone has one minute to note down as many individual words as possible on Post-it notes.
4. Once the minute is up, all the words are collected, and everyone has the opportunity to explain their words in relation to the challenge.

Hints from experience

• Choose images that allow for a wide range of interpretations, such as works by artists like Kandinsky or abstract photographs.
• Avoid images that are too concrete or emotionally charged.

Tools list

• Computer/Laptop
• Internet access
• Paper
• Printer
• Projector
• Sticky notes
• Writing utensils, pen, pencil

References

Authors: Valérie Waeber, Kevin Duss, Rebecca Barmet, Yael Schödler, Sandra Heimberg